“Is Google SEO really dead?”

I wrote a post about this because the statement “Google SEO is dead!” kept popping up — and I just had to take a closer look.

Read the whole post by clicking.

Here’s what I cover in the piece:

→ What do people mean when they say “SEO is dead”

→ The idea that AI has replaced traditional search systems

→ Why Google search results can look completely different from user to user

→ The widespread claim that “SEO never mattered on Substack anyway”

→ Why calling it “Substack SEO” might be misleading

→ What happens when AI starts replacing actual search results

→ And why getting your Substack posts indexed by Google still matters

Curious? Read the full post here:

https://silkekristinjuelich.substack.com/p/google-seo-is-dead-and-if-you-hear?r=53sovg&utm_campaign=post&utm_medium=web&showWelcomeOnShare=false