The Sustainability Delusion: How Misunderstanding This Principle Puts Us All at Risk — Especially in Germany
A post I had written on LinkedIn in which I tagged Friedrich Merz as the Chancellor and Lars Klingbeil as the Vice Chancellor of Germany.
I’ve been active on LinkedIn for quite some time, speaking out against right-wing extremism, government failures, and social injustice, while advocating for more democracy and, above all, for the urgently needed shift in global climate policy to help save our beautiful planet and secure our collective existence.
Starting in June 2025, I will also be sharing these posts here on Substack. These are not issues that concern only Germany—they affect us all, everywhere in the world.
My goal is to offer you a spark of thought, encourage you to question the status quo, and help shape meaningful change:
Be bold, take charge, and embrace life!
The conscious or unconscious misunderstanding of the principle of sustainability in the face of noticeable climate change.
The problem is that the word SUSTAINABILITY has been misused by the business world for years. Or perhaps they never really understood it in the first place?
Instead of seeing sustainability as a principle of careful resource management—whether that means natural habitats, raw materials, energy, or human labor—many managers assumed it was more or less an ISO certification:
"We can track and document how every part of our process evolves, from creation to the sale of our product or service. Therefore, we act sustainably and can prove it with certificates at any time."
Is this a joke?
No. I’ve come to this conclusion from countless conversations and meetings I’ve attended during my time in international technical sales.
And I always return to a single insight:
Many people stop evolving at a certain point in their knowledge and understanding.
Their mindset is: I know something. I am someone.
But that doesn’t work anymore in today’s genuinely threatening times!
We have to be able to move mentally!
We must start thinking consciously and critically again!
And I demand that people in business and politics start using their brains again.
We are at an absolute turning point in human history.
It’s time we had people in our society who are aware of this and willing to take responsibility accordingly.
Kind regards to the government in Berlin.
I am Silke Kristin Juelich,
Mother, human being, and citizen of this state.
I don’t want to hear that two asylum seekers were turned away at the federal border.
I don’t want to hear that Germans are too lazy to work.
I don’t want to hear that welfare recipients are getting too much.
What I do want is for us to stop walking unthinkingly into our downfall.
Because by no longer thinking—and by failing to understand what sustainability means—we are doing precisely that:
We are waiting for the end of our existence and that of this incredible and diverse world.
Continue reading more in ➔ 𝐻𝑖𝑠𝑡𝑜𝑟𝑦, 𝑃𝑜𝑙𝑖𝑡𝑖𝑐𝑠, 𝑆𝑜𝑐𝑖𝑎𝑙 𝐼𝑠𝑠𝑢𝑒𝑠, 𝑎𝑛𝑑 𝑆𝑜𝑐𝑖𝑒𝑡𝑦:
When Anti-Democrats Abuse the Press: Lessons from History and Current Threats
The press is one of the strongest pillars of democracy—a watchdog that questions power and exposes the truth. But what happens when this pillar is infiltrated by anti-democrats or individuals with immense influence? History and current developments demonstrate the dangers of a media that no longer serves democracy but instead undermines it.
To your emotional independence,
Silke Kristin ❁
✳ Be bold. Take charge. Embrace life.
By ❁Silke Kristin Juelich❁
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That’s me: As a single mom and survivor of depression, PTSD, and medical mistreatment, I write—rooted in Islamic Studies, Art History, and lived experience— 𝐭𝐨 𝐢𝐧𝐬𝐩𝐢𝐫𝐞, 𝐞𝐦𝐩𝐨𝐰𝐞𝐫, 𝐚𝐧𝐝 𝐫𝐞𝐦𝐢𝐧𝐝 𝐲𝐨𝐮 𝐭𝐨 𝐤𝐞𝐞𝐩 𝐲𝐨𝐮𝐫 𝐬𝐩𝐢𝐫𝐢𝐭𝐬 𝐡𝐢𝐠𝐡.